Shopify Plans for Beverage Brands + Launchpad DTC Add‑On

Launchpad DTC for Shopify Plus unlocks compliant direct-to-consumer for beverage brands. We layer COA-driven jurisdiction control, age/ID verification, beverage-specific tax and shipping, optional 3PL hand-off, split payouts, and analytics—while you keep the speed and flexibility of Shopify. Pricing: $500/month add-on to Shopify Plus (optional Launchpad-managed 3PL +$100/month; self-fulfillment $0).

Feature (beverage-relevant)	Basic	Grow	Advanced	Plus	Plus + Launchpad DTC
Starting price (USD)	$29/mo (yrly)	$79/mo (yrly)	$299/mo (yrly)	$2,300/mo (3-yr) or $2,500/mo (1-yr)	$500/mo (yrly)
Card rates (online / in-person)	2.9% + 30¢ / 2.6% + 10¢	2.7% + 30¢ / 2.5% + 10¢	2.5% + 30¢ / 2.4% + 10¢	Competitive (varies)	Same as Plus
3rd-party payment provider fee	2%	1%	0.6%	Contact sales / may be waived w/ Shopify Payments	Same as Plus
Shipping discounts	Up to 77%	Up to 88% + insurance	Up to 88% + insurance + 3P calc. rates	Up to 88% + insurance + 3P calc. rates	Same as Plus
Inventory locations	10	10	10	200	200
Staff accounts	0	5	15	Unlimited	Unlimited
Support	24/7 chat	24/7 chat	Enhanced 24/7 chat	Priority 24/7 phone	Same as Plus
Local storefronts by market	—	—	Yes	Yes	Yes
POS / in-person	Sell by phone or POS device	Sell by phone or POS device	Sell by phone or POS device	Up to 200 POS Pro locations	Up to 200 POS Pro locations
Checkout customization	—	—	—	Fully customizable	Fully customizable + LPDTC enhancements
Wholesale / B2B	—	—	—	Sell wholesale/B2B	Sell wholesale/B2B + LPDTC enhancements
Age gate & ZIP capture (30-day expiry)	—	—	—	—	Included
COA-driven geo-jurisdiction compliance (PDP banners; Add-to-Cart/Buy Now overrides)	—	—	—	—	Included
Beverage-specific live shipping rates (weight/size; route; compliant carriers)	—	—	—	—	Included
Taxes by buyer location (hemp/alcohol rules)	—	—	—	—	Included
Hemp/alcohol-compliant payments (online, pop-ups, POS)	—	—	—	—	Included
Checkout age verification with valid ID scan	—	—	—	—	Included
Final destination compliance check at checkout	—	—	—	—	Included
Launchpad-managed 3PL hand-off (optional)	—	—	—	—	+ $100/mo (self-fulfill $0)
Order & customer data capture for beverage marketing/analytics	—	—	—	—	Included
Automatic inventory sync (fulfiller ↔ platform)	—	—	—	—	Included
Automatic split-payments to vendors/partners	—	—	—	—	Included
Compliance-aware email confirmations & updates	—	—	—	—	Included
LPDTC wholesale/customer portal (enhanced)	—	—	—	—	Included
Future features (included once live): Rebate program; Marketing analytics; LPDTC Marketplace	—	—	—	—	Included upon release

Notes: Basic/Grow/Advanced pricing reflects “Pay yearly” view. Plus shown with 1‑year or 3‑year term pricing. Rates & fees vary by region; refer to Shopify for current terms.
Data provided by Shopify Pricing page.